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Concept
Store In The Heart Of 
Vienna

Discover a curated blend of fashion, jewelry, home accessories, and more—where style meets inspiration.

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Our Collections

About Us

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Tucked away in one of Vienna’s hip, ever-evolving districts, w o w. is a concept store celebrating the joy of real-life shopping. Step inside and explore a curated mix of modern yet timeless jewelry, fashion, and home accessories — each piece chosen to inspire and delight.

For women who love to express their individuality, w o w. offers hand-crafted designs that blend quality, style, and personality. Founded by Dana Meijerhof, the store reflects her passion for empowering women through unique, beautifully made creations that stand the test of time.

Explore Our Range

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Jewellry

Local & international labels

Accessories

Caps, Hair clips, Bags, Candles, and more

Cups

Fun quotes

Fashion

In house MEIJERHOF Label

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Get In Touch

Have a question or want to learn more about our products? Reach out to us via the form below, and we'll get back to you promptly.

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